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  • faq

    Our Customer Experience Team is available 7 days a week and we offer 2 ways to get in contact.Email and Chat . We try to reply quickly, so you need not to wait too long for a response!.

    In contrast to a landing page, where the goal is to convert buyers, the Frequently Asked Questions (FAQ) section is a part of your website where you address common concerns, questions, and objections that customers have. It’s different from your About Us page where you tell the broader story behind your brand. The FAQ section, instead, deals with the details. It's the go-to destination for finding answers to specific questions about your product or business operation.

    An FAQ page can be a distraction or an asset, depending on how you execute it. But to ensure that it’s the latter, here are some indications that it’s time to incorporate a FAQ page as part of your website: Customers email you with the same questions on an ongoing basis, so it’s better to address them publicly and prominently. You have or plan to create content/landing pages that you can link to and continue the journey from question to conversion. Your product/service/business raises questions and concerns that are best handled in a straightforward manner. That last point is especially important as a FAQ page presents a unique opportunity to directly address concerns and remove obstacles on the path to purchase.

    How you position your answers is key. Even if the question is about a potential shortcoming in your product or business, put on your PR hat and put a positive spin on your answer. While you should demonstrate authority through the depth of your answers, be sure you’re not losing your audience by giving them more than they need. Write your questions from your customer's perspective (e.g. "How do I...") and answer from your business's perspective (e.g. "You should..." or "We provide..."). Tattly does a great job of using their customer voice to phrase the questions, while still maintaining clarity.

    Our Customer Experience Team is available 7 days a week and we offer 2 ways to get in contact.Email and Chat . We try to reply quickly, so you need not to wait too long for a response!.

    Drumroll: It depends. If customer service is a core part of your business, you might want to create a fully fleshed out support center or “help desk”, using HelpDesk or Zendesk, with a FAQ incorporated as part of your customer support flow (i.e. customers check the FAQ before they reach out to a customer service rep). But if you’re selling products or services that are bound to generate a lot of questions, it might be enough to prominently display a link to a simple FAQ page in your website navigation to focus on reducing purchasing anxieties for visitors. WaterAid links to their FAQ page from the main menu, in their About section.

    Our Customer Experience Team is available 7 days a week and we offer 2 ways to get in contact.Email and Chat . We try to reply quickly, so you need not to wait too long for a response!.

    Our Customer Experience Team is available 7 days a week and we offer 2 ways to get in contact.Email and Chat . We try to reply quickly, so you need not to wait too long for a response!.

    Our Customer Experience Team is available 7 days a week and we offer 2 ways to get in contact.Email and Chat . We try to reply quickly, so you need not to wait too long for a response!.